A move by Starbucks to provide up to $5,000 in mental health therapy to its baristas not only helps employees but improves the company image, says Toronto employment lawyer Barry Goldman.

“It’s a smart move on their part. It’s not likely to cost much and it makes them shine like a beacon in the business community,” says Goldman, partner with Shibley Righton LLP, adding it puts Starbucks on the same playing field as Bell Canada as an employer dedicated to mental wellness.

According to the Globe and Mail, Starbucks’ new annual employee benefit creates “one of the largest pots for this kind of coverage in the country.”

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